How Will You Meet Your Annual Business Goals? Begin by Reviewing your Marketing Collateral.
OK, so it’s October…It’s Fall…Do your thoughts turn to dry brown leaves, cooler days, holidays and gatherings with friends and family OR as a business person, are you thinking about a review of your marketing collateral and how you might be able to reach current and potential clients prior to year-end? Do your thoughts turn to the fact that you haven’t met your 2011 goals and you only have 3 months left to do so? At that point, you look like the woman to the right!
As a commercial from way back used to say…”So what’s a mother to do?” (or in this case, what are YOU to do?)
Well, as the owner of a graphic design business, I’ve been thinking the same thing (although I have to admit I’ve also been thinking about Candy Corn the other day….That once-a-year purchase that I eat til I feel awful, and then I don’t do it again til next October…After all, it’s tradition!)
But I digress…One thing that I am going to do is touch base with all the clients I’ve done business with in the past. I want to remind them that Designer Mouse is available to help with their promotion…To help them meet those annual goals. I plan to utilize email marketing and make a monthly connection. For a reasonable investment in time and money, you could do the same.
Follow ups could include a postcard, a personal note (an art that has gone by the wayside!) or a phone call.
Provide an incentive. Offer a discount. Do something to get your clients to reconnect. Or simply connect to see how that individual and their business is doing. Just a reminder that you’re available to help them meet their goals can go a long way.
So those are my ideas…What are yours? Please share your thoughts for the benefit of all! I look forward to your comments.