Email Marketing Works!
At the beginning of 2014, I made a commitment to connect with my connections…Those I’ve done business with, potential clients, people I’ve met through networking, etc. My 2014 goal is to provide an eNewsletter on a monthly basis…the perfect way to remind everyone that yes I’m available to help you promote your business!
So now it’s time for my February message. Based on the results of my January eNews, my message is that email marketing works…As a result of my January eNews, I gained three new clients. One of those projects was actually the opportunity to set up an email marketing campaign for another client; and the result from his first edition was a 41% open rate. With his list of email addresses, that was a connection with over 500 people. Plus, after one day, he also gained 3 new projects….Something tells me he will continue with this campaign. It pays for itself very quickly!
So what’s the next step for you? Gather that database of email contacts who have given you permission to contact them. Consider the information you would like to share. Many times the best approach for this is to answer the frequently asked questions that you hear.
Email marketing can be broken down into three basic areas:
- Set up an email marketing account such as MailChimp or Constant Contact and upload your mailing list. This is relatively inexpensive product for the returns you will most likely receive.
- Create an eNews template. I would take the time to set up a design that can be used repeatedly. It can include static data such as contact information, links to your website and social media, affiliates, etc. and also areas for articles that change with each edition…Remember those FAQs.
- Evaluate the results of your mailings. This is one of the benefits of an email marketing account such as MailChimp or Constant Contact. You will be provided with information such as how many opened your email, clicked through to links available, forwarded to a friend, etc. Over time, you will be able to figure out the best day and time to send out an email to maximize your open rate (and this varies from one industry to another.)
If you would like more information about the cost of setting up a campaign to promote your products and services, please get in touch. We can evaluate what you would like to accomplish, how often you would like to connect, how this program can drive additional traffic to your website and more. I can help you with one, two or all three steps necessary to get you started. I believe you’ll find the ROI to be worth the time you invest.